The Best TikTok Beauty Products That Are Actually Worth It

Whether you’re a well-seasoned TikTok user or are in the small percentage of individuals who have yet to download the app, there’s no denying the grip it has over us—especially when it comes to trending beauty products. There’s something unique about the TikTok community, its influencers, and the way any individual has the power to make a product go viral. After all, in TikTok culture, it only takes one video to blow up and suddenly that product is sold out at every Sephora or Target. 

While it’s easy to let five minutes on the app turn into 30 minutes of scrolling, not all of us have the luxury of being able to sit down, relax, and go through our For You pages for hours on end. From outside of the TikTok world, it almost seems impossible to keep up with products that are going viral or the latest makeup trend that everyone is attempting to recreate, unless you’re on the app daily.

We’re breaking down the most viral TikTok beauty products that have taken the beauty community by storm, and also sharing why users seem to love them. From dupes to accessories that will make your life easier, we’ve compiled a list of the the best TikTok beauty products that have gone viral recently—or are now on their way to selling out. Check out our top picks and be ready to add a few to your cart, because knowing the nature of TikTok’s algorithm, it’s only a matter of time before these products are impossible to find. 



Drunk Elephant

B-Goldi Bright Illuminating Drops

If you’re a fan of Drunk Elephant’s original bronzing drops, think of this product as the ultimate upgrade. Formulated with a champagne shimmer and niacinamide, your skin will look radiant and even-toned.

Beauty tip: Mix this in with your moisturizer to achieve an everyday glowy base.

elf halo glow


Halo Glow Liquid Filter

This product will go down as one of the best makeup dupes on the market. With this multi-purpose complexion booster, you can achieve that dewy look without breaking the bank.

hourglass concealer


Vanish Airbrush Concealer

This concealer is going viral for several reasons: It’s full-coverage, lightweight, waterproof, and aims to blur and brighten your skin for up to 16 hours.

charlotte tilbury pressed powder

Charlotte Tilbury

Airbrush Flawless Finish Setting Powder

This is a beauty product that everyone should have in their makeup bag. It’s an ultra-fine setting powder that visibly blurs the skin and reduces shine without moving any product underneath.

rare beauty blush

Rare Beauty

Soft Pinch Liquid Blush

Does this makeup product even need an introduction? This blush is known for it’s rich pigmentation and long-lasting abilities.

Beauty tip: Apply a small amount at first, then build up the product. A little goes a long way for this blush.

thrive cosmetics mascara

Thrive Cosmetics

Liquid Lash Extensions Mascara

This mascara was a unique find that practically broke the internet. It doesn’t clump, flake, or smudge, but can easily be taken off with makeup remover (without tugging on your lashes)!

tarte lipstick


Maracuja Juicy Lip Plump

Be prepared to have people stop you in your tracks after using this lip product. It’s guaranteed to give your lips a juicy sheen, and it’s the perfect way to finish off any look.

elf eyebrow gel


Brow Lift Gel

Another great dupe, this clear lift gel will give your eyebrows that effortless fluffy look. It will hold the shape of your brows without leaving any sign of residue.

makeup by mario eyeshadow

Makeup by Mario

Master Mattes Eyeshadow Palette

Whether you’re a beginner or expert, this eyeshadow palette will be the only one you need. With a selection of neutral shades to choose from, you can easily recreate any look.



paula's choice exfoliant

Paula’s Choice

Skin Perfect 2% BHA Liquid Exfoliant

Another beauty product that TikTok users swear by, this liquid exfoliant visibly smooths wrinkles, lifts away dead skin cells, and unclogs your pores.

tula brightening eye stick

TULA Skincare

Rose Glow + Get It Cooling & Brightening Balm

If you’re looking for the ultimate under-eye beauty product, you need to add this your cart. This eye balm brightens and reduces the appearance of dark circles in a matter of minutes.

glow recipe toner

Glow Recipe

Watermelon Glow PHA + BHA Pore-Tight Toner

If you’ve been searching for an all-in-one product that will help you achieve that effortless glow, look no further. This gentle toner decongests and tightens pores for clearer-looking skin.

snail mucin


Snail Mucin

Everyone—and I mean everyone—on TikTok has been raving about the benefits of snail mucin. It helps retain your skin’s moisture, strengthen your skin’s barrier, and gives that glass-like appearance.

Beauty tip: Make sure your skin is damp before using and apply the product in a patting motion.

la roche posay cream

La Roche Posay

Cicaplast Balm

Think of this product as your go-to when your skin needs a break. It’s a multipurpose balm that helps relieve dryness and can be used alongside other skincare products, like retinols.

Beauty tip: This balm is thick and ultra-hydrating, so if you have oily skin, be mindful of how much product you use.

eye patches

Peter Thomas Roth

Glycolic Retinol Hydra-Gel Eye Patches

Consider this an under-eye hack that will fade your dark circles almost immediately. Formulated with glycolic retinol, it treats uneven texture, fine lines, and wrinkles all in one use.



styling cream


Cactus Fruit 3-in-1 Styling Cream

You can take on any hair look for yourself (or your kids) with this 3-in-1 Styling Cream. It’ll tame any sign of frizz, hold your hair style in place, all while adding a polished shine to your locks.

hair oil


Honey Infused Hair Oil

For those that are looking to give some extra love to your luscious locks, this hair oil is a must-have. You can apply it after styling, as an overnight treatment, or for an added moisture boost before your shower.

curling iron brush


Curling Iron Brush

This affordable curling brush will give your hair the blowout of your dreams. People are loving this hair tool because it’s silent, easy to navigate, and is perfect for on the go.

heatless curl set


Satin Heatless Curling Set

If you’ve been wanting to give your hair a break from the heat but still want to look put-together, then give this heatless curl kit a shot. TikTok users swear by this method, and I can even attest that it really works.

Beauty tip: Apply a small amount of hair oil prior to eliminate frizz.

damage-free hairties

Gimme Beauty

No Damage Hair Ties

TikTok beauty gurus have been loving these hair ties for all their styling needs. Ditch the breakage and start investing in products that help maintain your hair’s health.


Other Beauty Products   

saie makeup brush


The Base Foundation Brush

The perfect tool for your liquid and cream products, this brush is designed to evenly disperse your makeup onto your skin without leaving streaks.

perfume set

Sol de Janeiro

Beija Flor Jet Set

Refresh your personal scent with one of the newest fragrances from Sol de Janeiro. With hints of jasmine and pink dragonfruit, you can embrace your feminine side with this perfume set.

beauty headband and wristlet set


Spa Headband and Wristband Set

This TikTok shopping list wouldn’t be complete without the famous “influencer headband” and wristbands. Keep your hair out of your face when doing your beauty routine by wearing the headband, and wear the wristbands to prevent water from dripping everywhere when washing your face.

disposable face towels

Amazon | Clean Skin Club

Disposable Face Towels

I was skeptical about these facial towels until I got a pack for myself. These disposable cloths will give you peace of mind knowing that there’s no bacteria lingering on the surface, unlike your usual face towel. Plus, these force you to be more gentle with your skin and are perfect for traveling.

gua sha

Mount Lai

Gua Sha Facial Lifting Tool

Pamper yourself a little extra with this gua sha facial tool. Great for lymphatic drainage and stimulating blood flow, your skin will look lifted and sculpted after using it consistently.

Beauty tip: Apply a cleansing balm or serum or face oil when using this tool.

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